The #CEOPorLaDiversidad (#CEOPforDiversity) Alliance welcomes Vicente del Bosque to move forward in inclusion and inclusive leadership

The #CEOPorLaDiversidad Alliance, pioneer in Europe and promoted by the Adecco Foundation and the CEOE Foundation, met this morning at the Club Financiero Génova in Madrid with the aim of further consolidating the key principles and pillars in the field of Diversity, Equity and Inclusion (De&I) and moving towards more inclusive, competitive and resilient social and business environments.

The event brought together 23 of the 82 CEOs that currently make up the Alliance, representing the following companies: Accenture, Airbus, Alstom Transporte, Atlantic Copper, Baker & McKenzie, Becton Dickinson, Cbre, Exolum, Global Omnium, Grupo Adecco, Grupo Juste, Iveco, Lafargeholcim España, Maersk Spain, Mave Trigo Group, Navantia, Orange, Saint-Gobain, Siemens España, Uría Menéndez, Verallia, Wordline Iberia and Zurich Spain.

The conference was attended by Enrique Sánchez and Francisco Mesonero, President and CEO of the Adecco Foundation, respectively, and Fátima Báñez, President of the CEOE Foundation.

Enrique Sánchez, President of the Adecco Foundation, welcomed the attendees and commented that: “Thanks to the involvement of the Alliance’s member companies, we are creating a framework for action that is already a benchmark in Spain for the consolidation of more inclusive and competitive business models at a global level. Today we want to go a step further and, for this, we are fortunate to be joined by Vicente del Bosque, a leading figure not only in the sports world, but also in the social sphere. His experience leading teams can provide us with valuable conclusions that can be extrapolated to the business world, which will help us to continue advancing in a leadership that embraces individual differences as an indisputable driver of growth and wealth for any organisation”.

“Convincing without imposing”: the keys to leadership according to Vicente del Bosque

This meeting of the #CEOPorLaDiversidad Alliance was attended by Vicente del Bosque, former national football coach, 2010 World Cup and Euro 2012 winner with Spain and winner of two Champions League titles with Real Madrid.

In addition to his sporting career, Vicente del Bosque has become a reference in the social sphere. In recent years, he has received a number of awards for his social work and humanitarian commitments from different organisations such as the Mapfre Foundation and the Lumière Foundation. In addition, he recently received the annual recognition for Social Commitment, within the framework of the thirteenth edition of the Race for Capacities, an annual event organised by the Adecco Foundation and more than fifty committed companies.

Del Bosque, who is also the father of a young man with Down syndrome, thanked the companies in the Alliance for their involvement in building more diverse and inclusive environments that include all people and know how to get the best out of each one of them.  He also shared with the CEOs the lessons and values he learned during his career, highlighting that a team that is committed, cohesive and aligned with corporate values is the key to the success of any business project.

The former national team coach drew a parallel between the business world and the world of sport, alluding to the dressing room. “If we have a healthy dressing room, a healthy working environment, we are on the road to success. To achieve this, we must build a business strategy that is committed to inclusive leadership. Before being the boss, you have to be a good person and build trust with your teams. To do this, you must convince rather than impose“, he stressed.

KPIs in Diversity, Equity, and Inclusion: the starting point for excellence

After Vicente del Bosque’s talk, Pablo García, Director of Communication and Marketing of the Adecco Foundation, took the floor to present the KPI tool on Diversity, Equity, and Inclusion. It is designed on the basis of the involvement of the 82 Alliance member companies, and its goal is to measure the progress and impact of the De&I strategies, as well as to serve as a fundamental resource for reporting and decision making.

“This resource was created through the collective intelligence of the 82 companies in the Alliance and is the result of teamwork and knowledge sharing with experts from academia and social anthropology. These indicators will allow us to determine the level of maturity of the Diversity, Equity and Inclusion strategies and establish tangible, realistic objectives tailored to the needs of each company. In short, this tool is the starting point to learn about the current state of the De&I policies and move towards more mature phases that lead to business excellence” – García explained.

The KPI tool that the Adecco Foundation is working on focuses on strategic indicators that will enable the company to assess the strategy being implemented through four blocks of content: diversity indicator, maturity of the diversity strategy, inclusion and belonging, and reporting indicators.

The event was closed by Fátima Báñez, president of the CEOE Foundation, who stressed that: “the real asset, the real tool for the competitiveness of companies and of Spanish society as a whole lies with its people. We must take care of our best asset, which is talent, human resources, and we must do so by seeking excellence, which can only be found in diversity in the broadest sense”. Fátima Báñez condensed the values of the #CEOPorLaDiversdiad alliance into “three words: commitment, humbleness and generosity” to which she added “communication from the company’s management”, while she encouraged “adding synergies and new alliances throughout the Spanish productive fabric, because what is at stake is a truly better future for companies, but also for the Spanish society”.

Companies and CEOs: Leadership for Diversity, Equity, and Inclusion (De&I)

A total of 82 companies and their CEOs currently make up the Alliance:

ACCENTURE Domingo Mirón
AENOR Rafael García Meiro
AGILENT TECHNOLOGIES Mª Ángeles Díaz
AIRBUS  Jorge Caro
AIRLIQUIDE Bénédicte Levinson
ALSA  Francisco Iglesias
ALSTOM TRASNPORTE S.A. Leopoldo Maestu
AMERICAN EXPRESS EUROPE  Juan Orti
AQUALIA  Félix Parra Mediavilla
ARCELORMITTAL Jesús Izcue
ATLANTIC COPPER  Javier Targhetta
AON Jacobo Hornedo
AXA España  Olga Sánchez
AYESA  José Luis Manzanares
BAHÍA DE BIZKAIA GAS Javier López Nieto
BAKER & MCKENZIE  Rodrigo Ogea
BALEARIA Adolfo Utor
BANCA MARCH José Luis Acea Rodríguez
BANCO MEDIOLANUM Igor Garzesi
BANCO SABADELL César González-Bueno
BANKINTER  Pedro Guerrero
BASF España  Carles Navarro
BBVA  Pello (Peio) Belausteguigoitia
BECTON DICKINSON Lourdes López
BROSETA ABOGADOS Manuel Broseta
CAIXABANK  Gonzalo Gortázar
CAJA RURAL DEL SUR José Luís García-Palacios Álvarez
CAMPOFRÍO Javier Dueñas
CAPGEMINI  Luis Abad
CASH LEPE Mabel Díaz Orta
CBRE Vicente Redondo
EL CORTE INGLÉS Dirección General
ELECNOR   Rafael Martín de Bustamante
ENDESA    José Bogas
EXOLUM  Jorge Lanza Perea
EY Federico Linares
FERROVIAL CONSTRUCCIÓN  Ignacio Gastón
GENERALI  Santiago Villa
GESTAMP Francisco José Riberas
GLOBAL OMNIUM Dionisio García Comín
GRUPO ADECCO  Iker Barricat
GRUPO ANTOLÍN   Ramón Sotomayor Jauregui
GRUPO IBEROSTAR  Sabina Fluxà Thienemann
GRUPO JUSTE Paolo Armando
GRUPO PIÑERO Encarna Piñero
GRUPO RENAULT José Vicente de los Mozos
HAYA REAL ESTATE  Enrique Dancausa
HP  Helena Herrero
IBERCAJA  Víctor M. Iglesias Ruiz
IBERDROLA ESPAÑA  Ángeles Santamaría
IKEA  Nurettin Acar
IVECO  Ángel Rodríguez Lagunilla
KAPSCH TRAFICCOM   Javier Aguirre
KEYSIGHT   Judith Contreras Rosell.
LAFARGEHOLCIM ESPAÑA  Isidoro Miranda
MAERSK SPAIN  Diego Perdones
MAHOU SAN MIGUEL Eduardo Petrossi
MAVE TRIGO GROUP Antonio Peco
MELIA HOTELS INTERNACIONAL  Gabriel Escarrer Jaume
MONDELEZ  Nicola Caracino,
NATURGY  Francisco Reynés Massanet
NAVANTIA  Ricardo Domínguez García – Baquero
NESTLÉ ESPAÑA  Jordi Llach
OHLA  José Antonio Fernández Gallar
ORANGE ESPAGNE   Jean-François Fallacher
PATENTES TALGO  Gonzalo Urquijo Fernández de Araoz
PFIZER  Sergio Rodríguez
RED ELÉCTRICA DE ESPAÑA   Roberto García Merino
SACYR   Manuel Manrique Cecilia
SAINT-GOBAIN  Jean-Luc Gardaz
SCHINDLER  José Manuel Nieto Millán
SEAT  Dirección General
SEGUROS SANTALUCÍA   Andrés Romero Peña
SIDENOR ACEROS ESPECIALES  José Antonio Jainaga
SIEMENS ESPAÑA  Miguel Ángel López
SMURFIT KAPPA  Ignacio Sevillano
STRATESYS  Carlos de Pedro Guri
URÍA MENÉNDEZ  Luis de Carlos Bertrán
VERALLIA  Paulo Pinto
VISCOFAN SA   José Antonio Canales
WORLDLINE IBERIA   Martín Javier Aranda
ZURICH SPAIN  Vicente Cancio García

Looking towards the future, the Alliance plans to continue to deepen and analyse other major social and business goals, among which the following topics have been identified:

• Investment decisions and ESG criteria: the role of De&I
• Diversity in collaborative work models
• Senior talent in the labour market
• Inequality of women in the labour market and in business
• Inclusion of people with disabilities in the labour market
• LGTBI+ employment discrimination
• Gender violence and business
• Cultural diversity: race, ethnicity and different cultures
• Inclusive communication
• Diversity Marketing Strategies
• Diversity and Inclusion in the “Value Chain”.
• Key figures or people in a De&I strategy
• Keys to designing a high-impact De&I strategic plan
• Diversity and work-life balance
• Global vision of social and labour inclusion in the company.
• Corporate Volunteering as a tool for opening up to diversity.
• Whistleblowing channels to prevent discrimination and harassment.